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How to choose a brand name with neat and practical steps


choose a brand name
choose a brand name

There are millions of guidelines and tips on building brands, from coming up with a project idea to the means to develop sales, but one big hidden task that many don't tell you before all this is how to choose a brand name from scratch.

And the importance of a brand name is not only because it looks beautiful on the cards and in logo designs, and you should not basically choose it just because you like it, but also because it-independently - lists something valuable and unique to your audience.

Finding a name that is interesting and interesting, while at the same time carrying significance within it, and most importantly there is a domain name available with it is not as simple a task as it seems.

So in this guide we discuss in detail how to choose a brand name that enhances the brand identity in the market, and affects your customers in the long run.

Criteria for choosing a brand name

Before we begin, it is necessary to know the criteria to be judged to see if the brand name is sufficiently outstanding and influential, or you need another brainstorming round.

For example; and in research by the Canadian University of Alberta in 2010, they found that consumers are usually positively influenced by companies that have a slight iteration of their name structure, such as Coca-Cola and Kit-Kat.

While there's really no magic formula for choosing a brand name that's super unique, there are some features that allow you to judge the name choices you have in mind, shrink the list to more relevant, valuable, and, of course, innovative ones.

These attributes boil down to being a brand name:

Meaningful: he alone can tell the essence and story of the entire brand, build an integrated image of the audience of what it offers and, most importantly, leave a positive impact on their minds.

Special: to be unique, at the same time easy to remember and distinctive in the crowd of competition.

Easy: as it is easy for the audience to understand, pronounce and search for it on search engines and other marketing platforms, even if it is a strange name, it should at least remain understandable.

Protected: that is, you can protect its ownership and reserve (and own) the domain name, not only legally, but also in the minds and consciousness of the masses.

Fit to grow with the company: be able to grow and expand with the company, adapt and fit different products and potential company branches in the future.

Visually: and finally.. That you can translate and photograph it through designs, colors, fonts, etc.

All of this may help you examine and choose an ideal brand name, but the question above all these criteria remains: Is this name really successful? Does it mean anything to those he targeted?

To come up with a name that meets these conditions, is successful and suited to the tastes of the audience, you need not only creativity, but also planning.

Here's how..

How to choose a brand name (in practical steps)

1) evoke the essence of your brand

Before you give your brand a name, it is important to know its identity primarily. And what do you offer? And what are you trying to reach both in the short and long term?

By the essence of the brand, we mean:

  • The purpose of its existence: why launched this company? What purpose and purpose do you serve?

  • Vision: what kind of future do you want to create and own for your company and its customers? How does this desired reality look in detail?

  • Mission: How do you pursue these goals, goals and visions? Or in other words: how do you strive to create that future requests it?

  • Values and principles: what are the foundations and principles that govern your behavior and your work?

These four make up the elements that will influence everything in building your entire brand from now and forever, not just picking a strong name for it.

It is imperative that you have answers to all these questions. And if you don't, we advise you to go back a little bit and re-plan your brand from the beginning.

2) Select your optimal audience

The most important of how to choose a brand name, is to determine the nature of the characters and features of the optimal audience for this sign as much as possible.

Because if you don't know who manufactured to name them, will probably find something suitable at all.

You should never, under any temptation, give your company a name without specifying that category, until you know the principles and objectives you are pursuing.

At this point, we expect that while creating a marketing or other plan for the company, you have come up with a breakdown of that target audience.

Target audience categories can be designed in what is known as customer-Persona, and may consist of one or more segments of customers, each of which includes the following:

  • Name: you can give a fictitious name to a category or groups of categories of ideal customers.

  • Age group.

  • Demographic characteristics.

  • Kind.

  • Location.

  • Personal and professional challenges.

  • Personal and social interests.

  • Behaviors.

You can also take a look at competitors ' pages and accounts on social media platforms to gather firsthand information about the nature of these audiences.

3) determine what distinguishes your company

Another indispensable thing in choosing a brand name, is to know the most important points of excellence that you have.

In the first point we talked about the importance of clarifying the essence of the brand, which of course includes what distinguishes your company. But there are so many things about your brand that make it outstanding and super in the eyes of its audience.

These attributes and factors may need you to explore and define them or add them altogether from the beginning.

For example, you may be marked by additional customer service, fast delivery of a product or service, availability of after-sales services, or superior customer service. It may even be in that you give free shipping or high-quality packaging.

The list goes on in possible competitive features, but you need to decide what you actually offer or would like your company to adopt as it serves its customers.

As for how to choose a brand name, these competitive attributes and features should keep your eye on you along the line. Remember that you are not only looking for a great name, but a great name for your brand in particular.

4) identify the original form – Archetype

Having defined the essence of your brand, the attributes of your audiences and your competitive features, now to the task of creating and developing a prototype – Archetype of your brand before you proceed to choose a name for it.

The main goal behind this step is to accurately understand what the company basically means and offers, which in turn is fundamental to choosing the brand name as you expect.

In choosing a brand name, there is a buyer's personality – Buyer Persona is the embodiment of your target customers, and the prototype – Archetype is the embodiment of your brand itself.

The archetype archetype rule was established according to the principles of psychology and its association with brands and their names.

The founder of this theory, psychologist Carl Jung, posits that humans use symbolism or coding to understand complex principles across different divided paths. Each track represents a set of easy-to-understand personality traits.

In the case of brands, it is the original models that have the personality of the brand corresponds to the target audience segment, and are psychologically strongly connected in their minds.

This method is very effective to enable companies to redirect their efforts towards the target audience right.

There are 12 archetype models for brands – namely:

1) The Innocent: i.e. who represents charity, optimism, vitality and emotional.

Such as: Coca-Cola, Dover.

2) the Everyman: a brand that is supportive and humble, seeking to establish links and a sense of belonging between them and their customers.

Such as: Ikea, eBay.

3) the Hero: a brave and inspiring character, who strives to make the world a better place.

Such as: Nike, BMW.

4) The Rebel: that is, the character who rejects power and rebel against restrictions and laws.

Like: diesel.

5) The Explorer: she who finds her inspiration in travel, adventure and challenge.

Such as: Red Bull, and Jeep.

6) The creator: like a creative and creative person who finds his enthusiasm in building things of meaning and value.

Such as: Adobe, Lego.

7) The Ruler: the responsible character who makes order in chaos and hustle.

Such as: Microsoft, Mercedes.

8) The Magician: the visionary character who wishes to create something special and turn dreams into facts.

Such as: Apple TV, Disney.

9) The Lover: a romance that creates intimate moments filled with passion and harmony.

Such as: Victoria's secret, Chanel.

10) The Caregiver: the compassionate one who protects and sympathizes with others, characterized by generosity and compassion.

Such as: UNICEF, Johnson & Johnson.

11) the jester: as joking characters who add fun to the world through humor.

Such as: M&Ms

12) The Sage: committed to helping the world through support and advice and wisdom

Such as: Google.

You have to ask yourself any category and characterization of ending your brand and its values, and which fits her personality, and how you like to communicate and interact with her audience emotionally and mentally.

To be able to make this point, take time to examine all the non-spoken emotional meanings and connections that you would like to adopt and express the company.

5) brainstorm

Now comes the most fun, and probably the hardest, task.

Gather all members of your team, and even your circle of acquaintances from the creators, and start a collective brainstorming action where everyone can list all possible names and options in their minds.

Although it would be funny if everyone could share their thoughts wild, but should -save time and effort - to have some guidance or limitations to achieving them. Like:

  • Discover all the qualities and attributes that describe your product or service.

  • Describe how you want your customers to feel when they use your displays.

  • Make a free link between keywords about your products and services.

In addition to the above, there are other ways to choose a brand name, namely according to the following divisions:

1) founder's name: where the name can be derived from a real or fictional character.

2) descriptive name: that is, the name is an adjective or feature that you make or provide in the company, and may come before or after another additional name, such as General Motors.

3) a made-up name: which is a completely different name or word without a real origin such as Kodak or Xerox.

4) metaphorical name: as the names of people, places, operations, or mythological, foreign and fictional names. Like Nike (the name of a Greek goddess).

5) name brief: the name first letters or abbreviations, such as M&Ms, which vary Mars and Murrie or BMW and Bavarian Motor Works.

6) Magic name: it is a name that brings two names together, one of them a fact and the other with a made-up pronunciation. Like Flickr or Facebook.

Now the types of names and their features have been known. Challenge yourself and your team come up with several names for each category. Don't put a cap on numbers, but make sure you always limit the list to names that match the identity and meaning of the brand.

During this process, you can use Onym for more naming exercises, word origins, and other valuable tips and resources on how to choose a brand name efficiently.

You'll also need a company website, so we recommend using Panabee to check the availability of domain names, apps, companies, and even alternative and relevant suggestions and terms.

Now to some serious work..

6) extract ideas for names

After all these divisions and preparations you've made, now comes the task of generating and extracting ideas for your brand as the target customer's personality pattern and the company's original model – Archetype.

In fact, there are no strict rules here, but there are some tips and guidance that can help you in this stage.

1) keep the name simple

The perfect brand name-which we are trying to help you get here - is usually a short, simple and easy-to-pronounce name.

It is also preferable to have only a maximum of two parts, because it is the words of this kind that attract the attention of the audience and are usually easier to remember.

Because startups usually develop and expand their activities in the future, it's smart not to make a name too specific or focused on a single service or product.

A company like Footjoy, known for producing high-quality golf shoes, is not just called FootJoy Golf Shoes, but Footjoy because it now offers a wider range of products and services than just shoes.

2) Use Word links

I don't mind tying some words together. Write down all possible words that relate and relate to your company and its activity.

The next step is to shrink the list of these words to the highest value and significance words, which deserve to be elevated to the final Test stage.

You can link two words to create new ones like Footjoy, or even make up a completely new different word like Kodak or Xerox.

Now you have to, in order.

  • If you don't know where to start to get creative ideas for names, you can use the Thesaurus English synonyms site, or the Arabic synonyms meaning site to get synonyms and similar and relevant words for the ones you've selected.

  • You can put a direct word or description of your company to get synonyms for it by preferred language. You can even try to get synonyms for the words you got to collect wider options.

  • Collect the results in a special table on Google or office tables.

  • Now re-merge, separate or divide the final words to form meaningful or even meaningless words, for which your job later will be to give meaning and value.

3) expand the range of names options

After this last task, you can continue to expand the name ranges you got by mixing them and redistributing them through the Name Mesh tool.

4) try other languages

If you're looking to extend the list of names options, you might like to use words and names from other languages. Of course, we cannot specify any language, because this is entirely due to your own desire and taste.

But as something of a guide, Romance languages such as French, Spanish and Italian are usually relevant and influential in high-end brands such as fashion, jewellery, cosmetics, perfumes and even fine dining.

Some Germanic languages called Dutch, Swedish, may be suitable for advanced technologies, such as smart appliances, repairs and technical support and others.

In any case, if you decide to use this card, be careful. Some words and terms may carry two meanings or may convey an opposite and opposite meaning.

Always check the integrity of the names with a simple Google Search or by asking an interpreter.

5) revise the whole options

It is the penultimate paragraph in the journey of choosing this brand name. The revision process is necessary so that you do not have to test previously used names.

  • Shorten the list of options, most meaning and connotation.

  • Use a platform like Namecheap to check the availability of domains for names on your list.

  • Names that have confirmed the availability of domains with their name, add them in the final options list.

  • If you have a favorite name but it's not available, try using different non -. com extensions, such as countries extensions, such as .qa or .eg, or adding an additional simple keyword to the domain address.

6) final names test

How to choose a brand name just like how to do anything else within your company; he needs -as line - to test, measure and review to ensure its effectiveness and consent of the target are required.

Before you decide on the perfect name for your brand, it is essential that you test the final names you have come up with; to make sure how beautiful they are and that your target audience can remember them.

You can ask your existing customers via Google opinion surveys or email-this is if your company is existing and has a product category that already exists.

If you are a brand new startup, the test may simply be the work of market research, team feedback questionnaire and even knowledge circles.

In the end, there are countless tips and guidelines on how to choose a brand name, all of which serve the same goal: to enable brands to have influential and meaningful names that enhance the audience's response to them.

Following the right paths for a perfect name is an essential part of your brand's success and establishing a strong identity for it; because the name has the luck of that long-term success.

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