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Profit rate from Google AdSense (how much you can profit from AdSense)


Profit rate from Google AdSense

In the previous article we talked about Google AdSense and the forms of advertising and the secrets of profit from Google AdSense, and then we felt the need to customize a whole article about the rate of profit from Google AdSense,how to calculate it and how to increase it and the secrets and tips that we learned and want to convey to you, so

Why did we bother to write an article on the profit rate from Google AdSense?

The first reason we thought about writing this article is to give you the full information after our first article on Google AdSense: everything you want to know about Google AdSense, and an article I give us entitled profit from Google AdSense (a comprehensive guide for beginners), which I advise you to read before starting this article.

The second reason is that we did not find in the Arabic content any clear and comprehensive evidence talking about the profit rate from Google AdSense, and all we found are small pieces of content that repeat the same words or sell readers ' dreams with promises of thousands of dollars from the beginning, so we decided to fill this void with a detailed article

The third and final reason is that we want to encourage you, dear reader, to start your own blog, and to open up a new source of income that could in the future surpass all your fantasies and dreams, so we cannot do this without providing you with a clear and transparent picture of one of the popular ways of earning as Google AdSense,

Read Also: Step by step how to Create a Website In Under 15 Minutes

Important terms you should know about the profit rate from Google AdSense

There are several terms that you are supposed to be familiar with before we begin our article on the profit preparer of Google AdSense, and these terms are:


For example, if a single visitor to your blog reads only one article or page so that Page has 4 ads, then in this case you have 4 impressions or 4 impressions.


Revenue Per thousand Impressions; means the amount you get for every thousand impressions or impressions of your ads, for example if 500 visitors read your previous article and saw its four ads, you get 2,000 impressions or impressions, and if you get them, for example, $4, Your Revenue per thousand impressions (RPM) will be $2.

It should be noted that this figure is an estimate by several factors, including the country from which visitors to your site or blog. It is similar to the CPC that we are going to talk about in that it varies by country and language, RPM is also an estimated way to assess your earnings, and see if something is wrong that you have to fix to get more profits.


CPC or Cost Per Click is a very important term because it is probably the most important factor in the process of attracting profits to you, varies by keyword and by your specialty or niche, and there are very large differences in cost per click, according to the famous report published by the Semrush blog in 2019:

The average cost per click in a field such as insurance in the United States may reach $17.55.

While in travel the average cost per click is 1.74, in beauty and hair care the average cost per click is 1.86, and in health and fitness areas is 1.81.

Although these prices vary widely from country to country, their position among other disciplines is almost constant, for example for insurance, the average cost per click is highest in the USA, UK, Canada and Australia.

But its cost varies in these countries, in the US it reaches 17.55 while in the UK 6.86, in Canada 3.57 and finally in Australia 8.39.


Click-through Rate, another very important concept that deals with the number of clicks relative to the number of impressions, is important when it comes to the profit rate from Google AdSense.

For example, if your page with 4 ads is visited by 1,000 people-that is, the number of impressions=4,000 - and the ads are clicked 250 times, your clickthrough rate is 6.25%.

This term indicates that the ads on your site or blog are useful to visitors and that they find them suitable, so the higher this percentage the more this is a positive indicator of your earnings and because everything is fine.

Read Also: 7 free methods to get visitors to your blog continuously

What is the profit rate of Google AdSense?

Google AdSense profit rate is determined based on the terms we mentioned earlier, Google AdSense profits can be calculated through the following equation:

Profit = number of clicks x cost per click

Where the number of clicks is related to what we know about CTR or CTR as well as Impressions, it is equal to their quotient, and the cost per click is equal to the CPC we talked about.

This is what made me explain to you initially this terminology, because they will confirm to you that the rate of profit from Google AdSense is not fixed at all but talking to several values, and these values are also determined by a number of factors.

So if you calculate your earnings from Google AdSense and know the values of Impressions, CPC, CTR and even RPM, you can improve your profit rate from Google AdSense.

For example, the low CTR value indicates that your visitors do not find ads useful or attractive, and therefore do not click on them enough, which negatively affects the profit rate of Google AdSense.

To address this, you simply need to customize the ads you use to suit your visitors, so they click more on the ads and your profits increase.

With the same methodology, the low CPC cost of clicking and the consequent small profits even if a good CTR is an indication that you need to use high-value keywords, which will then affect the value of the click and increase your profits.

Read Also:  8 Creative Strategies for How to get Pinterest traffic 

Top 11 factors influencing Google AdSense's profit rate

There are many factors that greatly affect your earnings from Google AdSense, either directly on the RPM or the CPC, or indirectly so as to affect the number of impressions your ads are to your site.

We will address the most important of these factors and some tips about it in some detail:

1. Geographical factor

The country from which your visitors come is a very important factor in determining your earnings, and may contribute to doubling your profits, especially if you direct all your marketing to Arab countries with relatively high CPC such as the United Arab Emirates, Qatar and the Gulf countries in general, or to countries with the highest CPC rates such as the USA,

My advice here is to try to attract visitors from these profitable countries, but on condition that you do not disturb your content and do this smartly.

For example, if your blog specializes in cooking and food, you can write articles about Gulf foods, and if your blog specializes in sports, you can talk about popular and important sporting events in the Gulf countries.

Another way to increase profit is to make your blog in English, which will provide you with visitors from more countries, which will certainly be visitors to developed countries such as the United States and Canada, but you also have to target them with articles and research words that fit with them, and with what they want to know and read about.

2. Specialty or niche of the blog

We've talked about this before, but can't mention the factors which determine the rate of profit from Google's AdSense, not to mention the intention of the city, is a very important factor in order to increase the rate of profit from Google AdSense is your words research that you use in your articles.

My advice here is to try to use the highly specialized Nish or so-called Micro Niche, because although there are few hits and impressions compared to regular Nish, the cost per click for them is much greater, and you can do this through the clever thing of dividing your Nish into other smaller Nish and choosing one of them, and focusing on them.

For example, if you are thinking about making your blog about books, you can only specialize in Knish novels, but this is not enough as the profits of micro-Nish will be much higher, instead of paying attention to Arabic novels, English, Chinese, German, etc.try focusing on Arabic novels only, so although you will lose many impressions, your gain from each appearance

Note: This type of micro Niche is effective not only in increasing the profit rate from Google AdSense but also in any other financing means, by focusing on Arabic novels you can seek funding from Arabic novels publishers or libraries that specialize in Arabic novels, and this will be a great gain for them and you, because your visitor will have a great

3. Quality content

Content quality is not a factor that directly affects the profit rate of Google AdSense, but it greatly affects the Trafic of your site or blog, so it will increase the profit rate of your Google AdSense, just think about the sites you frequent, such as the winners and you will know how important the quality of the content is.

To put it another way; refined and archived content will not be met by visitors, or at least will not find the Echo and feedback of useful new content that actually changes or enthuses the reader and introduces him to new things he did not know in a clear and understandable manner.

4. Enrich the content of your site or blog

Have you ever asked yourself why most sites and blogs-such as gainers - use the phrase Read also in their articles, so that they refer you to another article or even use an indirect method that makes you want to browse other articles in order to learn more, now you know why.

Increasing the visitor's stay in your site and moving between your articles and pages will increase the number of impressions and clicks, which will most productively affect your Google AdSense profit rate.

So you have to have a good content plan and write extensively to make your site or blog Rich in content as well as to develop ways and methods that drive visitors to stay more in your site.

Read also: ways to profit from Google (explain 10 different ways)

5. Type of device used for browsing

Although the majority of the devices used for browsing today are mobile phones rather than computers, Google AdSense's profit rate for computers is significantly higher, and experts have attributed this phenomenon to the fact that mobile phones with smaller screens and sometimes slower phone networks affect the conversion/Clicks Rate compared to computers.

6. Easy navigation and visitor experience (namely the number of ads)

These two factors are very important; according to statistics, they significantly affect the profit rate of Google AdSense even indirectly, for example, the ease of navigation prolongs the visitor's stay on your site, so the number of impressions and the number of clicks increases and your profits increase.

The visitor experience is also very important, and although it can be divided into many smaller points, the most important point is the number of ads, where although in theory the number of larger ads will increase profits, on the ground the increase in the number of ads will make the visitor alienate from your site and make him not continue to browse

My advice here is to take care of fewer ads, but as you work to make them clearer and more interesting, so the profit rate of your Google AdSense will increase without stuffing your site with various ads and spoiling the visitor experience.

7. Cookies data

Cookies or browsing data have become a greater source of reassurance for advertisers and financiers, as it is a clear indication that the visitor trusts you and your site that will make them click ads more, and this data will affect the targeting of the visitor with ads, which will lead to the same result, but in another way.

For example, if your site specializes in books and the visitor accepts cookies, this will enable Google to know if he or she is a tech fan, which will make it decide to show him a traditional bookstore or show him an ad for his Kindle reading device.

8. The nature or intention of the visitor

Many Arab webmasters have only recently become aware of this factor, which is that the visitor's purchasing intent or the product's relationship with it will affect the value of the click significantly, so much so that it can double it two or three times.

For example, if your site specializes in making reviews on technical devices such as computers and phones, the value of a click will be very high compared to what it would be if your site specializes in news of technical devices only, and this is due to the fact that the visitor who watches reviews has a desire to buy and the probability

9. Timing of the visit

This factor does not apply to all types and disciplines of sites, but its impact is very large when it exists, and to understand it imagine that you have a blog about study and study methods,and the quality of the ads that appear to your visitors related to stationery and school bags, now will the value of a click vary depending on the

Of course, the value of the click will be at its highest in the study period and specifically at its beginning, as students are more likely to buy these tools and bags and the value of the click will be very lower in the off-school seasons.

Also, the number of impressions will be very different in the school season than the holiday seasons, so if your site has a situation like this you have to keep that in mind, and try to make that weakness a point of strength.

10. Location speed

There are many reports and articles from specialists that the faster the site, the higher the profit rate of Google AdSense, and from experience I think this is also due to encouraging the visitor to stay longer on the site or blog, in addition to being a powerful factor to raise the ranking of your site in the search engines.

11. Advertising space and advertising placement

I think that by reading the previous article you will have greatly understood how important this factor is, as many experts advise specific areas and locations for ads, which, they say, attracts the visitor's attention and pushes him to click on ads more, which will greatly affect the profit rate of your Google AdSense.

Read Also:  how to make money on youtube

Is the profit rate from Google AdSense worth relying on?

In recent times there has been a lot of opinion that Google Adsense has become difficult to rely on, and that its profits have dwindled as competition has increased, and although these voices have escalated, I have another opinion that is completely against it.

Although this is partly true, the good content wins, the content is always and never the king, and as long as you provide a real benefit and value to the visitor, it will reflect on Trafic and on your profits, and the problem in my opinion is repetition and superficiality, and that if you can overcome those problems

Profit from Google AdSense also it is possible not to be your only source so you can make profits in more than one way, and I advise you to look at the article profit from blogs: all the ways, ideas and steps you need which contains 8 different ways to profit from blogs, which you can use next to Google AdSense to

Read also: affiliate or affiliate marketing explanation (comprehensive and exclusive guide)

9 tips to increase the profit rate of Google AdSense

At the end of the article wasn't to my idea without giving you a dose of magic the usual special solutions are, this dose will be a collection of tips and the steps that guide you in the gainers in order to increase the rate of profit from Google AdSense:

1. Think of ads from the perspective of the visitor rather than the perspective of the site owner

On the one hand, this will help you create a good visitor experience, and on the other hand it will enable you to place ads the way you grab your attention as a visitor, in both cases this will reflect positively on the profit rate of your Google AdSense.

2. Constantly monitor your site statistics

You have to follow the statistics of your site at least weekly in order to make sure that everything is OK, and to be able to evaluate what you offer and detect errors easily and quickly before any damage to your visitors and profits, and the skill of reading numbers and statistics correctly will contribute to learning how to increase the.

3. Use effective keywords

Find and use the profitable effective keywords in your Nish, because they will significantly increase the Trafic and the cost per click of your ads, which is certainly what any website owner wants,and I strongly recommend you an article all you want to know about keywords which is the fourth lesson of the SEO course of the winners site.

4. Publish periodically to increase Trafic

Do not lose your enthusiasm and do not despair especially if you are at the beginning, success does not make from day and night, especially in the world of the internet you may tire for months without being paid, but then you will reap the fruits of your patience and fatigue, and perhaps the biggest mistake that website owners or novice content makers

5. Do not use proprietary materials

This is a very common mistake to use images or other proprietary materials which will negatively affect your site and your profits, so my advice to you is to use royalty-free images and materials (you can easily search for them through Google's image search engine), or better yet to create your own images and materials for your site yourself.

6. Always try and learn from your experiences

By making some changes and following their results through statistics you will learn new and creative ways to increase Trafic and profits, you will also make many mistakes and you will benefit by avoiding repeating them in the future.

7. Abide by the laws of AdSense

Make sure you fully understand the rules and laws of AdSense and work not to violate them as this will have serious damage to your earnings, and one of the most mistakes that beginners make is the mistake of fake clicks or motivating visitors to click on ads, which Google's algorithms will detect and will lead to penalties for you.

8. Make sure your website's technical problems and it is suitable for mobile phones

Free of technical problems and suitable for various devices such as mobile phones will attract you a lot of Trafic, and will help you grow your site significantly, in addition, it will strengthen the visitor experience of your site and prolong the browsing session of visitors.

9. Make content the absolute priority

The most important piece of advice in the world of AdSense is that sites that exist for AdSense fail, and sites that exist to provide good content to their visitors are the ones that make the most profit.

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