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Communication in the workplace.. Do your words fit the company culture?

Communication in the workplace
Communication in the workplace

 

Last year was a lesson in patience and fortitude as we faced the global coronavirus pandemic and revealed systemic injustice and some of the most divisive policies in history. This global health crisis has also illustrated the amount of networking opportunities in the workplace as well as progress.


Who are you and what represents those who work in your company and your products? Employees are concerned about intangible benefits, such as meaningful work, core values and work-life balance-even more so than salary-when evaluating a new place to work, and this is especially true for millennials and Generation Z, who together make up about 65% of the workforce these days.


According to Gallup's State of the American Workplace, the 77% of potential employees on the characteristics of your company from your website. However does your website reflect your culture well for a potential employee? As the competition for global talent intensifies, you need to raise your level of expression of who you are and what you believe in.


The importance of communication in the workplace


Consumers have become more aware than ever of Corporate Social Responsibility, and they want to reflect the brands that spend money on their values. Faced with revelations of economic fragility and racism in the criminal justice system and slow-responding government, people are increasingly turning to influential companies.


According to media company Nielsen, the biggest drivers of consumer buying behavior include trustworthiness, environmental friendliness and a commitment to social values, and 66% of consumers surveyed said they were willing to pay more for sustainable brands.


And because the future of your brand is at stake; your company culture and allowing the world to know who you are and show your values should be at the top of your list of priorities. Words and language matter, whether it's on your website, in an ad, on social media, or what others say about you in product reviews or in the news. The more consistent these messages are, the better.


As a corporate leader, what steps can you take to align your message with your culture and values? Here are 6 simple things we will show in order to harmonize basic messages and cultural norms:


Know yourself well


Before you can transfer your culture to others, take the time to understand it myself. Consider your core values, beliefs, strategic pillars, team strengths, weaknesses, and vision. Once your identity begins to take shape review your organization against those principles to find deviations. Talked about openly and honestly with your team, and what if you need to change your message or your company practices.


Be clear with yourself


Part of this audit should include making sure that what you say is who you actually are. Find out where your culture's claims are strong and where they fade under scrutiny, and make the necessary adjustments so you can go down the road.


The importance of communication in the workplace
The importance of communication in the workplace


Say what you represent


Be bold and confident about who you are and what you represent. Say what you refuse, make it known and repeat it on: your website, in the job description, in the company diary, in the media. Look for opportunities to enhance them through your actions, think carefully about how far you want to go.


Make kindness a central feature in your culture


If last year taught us anything, it's to be friends with ourselves and those around us. Living in the coronavirus pandemic has revealed some ugly behaviors and many cracks in our company culture.


In a recent survey of 1,000 specialists, we learned that a third of respondents were on the receiving end of toxic workplace communications. There is room for improvement for all of us, and information that you put kindness at the core will have a role in it.


Make a niche suitable for everyone


Depending on your identity your work experience can vary significantly. This shows how important it is not just to be nice, but to be inclusive. It is from the way you describe a person with special needs, or someone suffering from homelessness that words can either be devoid of judgments, or they can condemn, hurt and exclude them.


Without your culture


Write down your culture, put it in writing in employee guidelines and even in your brand style guide. Match and enhance them with your core messages, your brand voice, your tone of voice, and your standards of behavior. Make your culture commit to rewarding behavior consistent with those standards, and take corrective action when behaviors conflict with those standards.


In the end if you learn anything from living in a global pandemic and one of the most divisive times in history, this culture matters and our words matter. Business leaders have an opportunity to step up and lead now more than ever before.


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