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Marketing plan.. Your guide to success and achieve goals

 

Marketing plan.. Your guide to success and achieve goals
Marketing plan.. Your guide to success and achieve goals


A marketing plan serves as a guide for marketers and executives; it can be for these men without a guide or Haad, this plan is their candidate, despite that they don't have to be large, or extensive in detail, but, on the contrary, it should be simple and in depth.


In any case, the marketing plan should contain the following elements:


1. position analysis


The first thing you need to know is to understand where your company is putting its foot in the market, that is, you have to do a so-called”SWOT Analysis”, which includes four things: strengths, weaknesses, opportunities, risks and threats.


Having done this necessary analysis, you will be aware of where you are in the market, what your current position is, a necessary step that will entail the next planning, strategies and plans.. Etc.


During this planning phase, it is also important to look at the statistics of the last five years of sales of this product that we should plan to market, as well as prices, costs, and analysis of the position of competitors.


Overall, the CEO must be aware of the risks and threats facing the company and must make assumptions and forecasts about the future.


2. marketing goals and objectives


At this point, the CEO moves from analysis to execution; it is assumed that, after making the first step, he is familiar with the weaknesses and strengths of his company, the most prominent risks and the most important opportunities ahead.


Here, decision makers have to focus on Objectives, goals and Goals. The objectives are to outline what needs to be achieved in the coming period, such as: increasing profit margin, increasing market share, increasing customer satisfaction, and so on.


It is important to note, in this connection, that these goals must be homogeneous, and achievable, otherwise all attempts fail.


Goals or targets are goals, formulated in measurable templates, such as: formulation of the quantity of the product, the exact time of completion, and raising the market share from the ratio to the ratio.


3 - marketing strategy


This stage is one of the most difficult, but one of the most important, strategic marketing is by no means an easy task, but necessary and inevitable.


In the marketing strategy Industry stage several important things are identified, such as: target Market, identifying and stabilizing the core image of the company in the mind of customers Core Positioning, Price Positioning, as well as distribution strategies, various communication strategies, and other things that are detailed in the marketing plan.


4. actual work plan


At this point we have left the papers and pens, and we have started the actual implementation; the executive director has taken over dissolving all these previous steps in the form of clear and specific things, according to which we can work.


For example, at this stage, specific dates are set for the start of advertising and promotional campaigns, specific people are assigned to perform specific tasks, but their performance is monitored.


5. marketing controls


In the end, the marketing plan, and the way it is implemented, must be reviewed and monitored by the executives, and Benchmarks, perhaps quarterly or semi-feminist, are created to see not only how successful the plan is from its failure, but how successful or failed it is.


In the event that the plan fails, or even fails to achieve the desired goals, the executive director must urgently take corrective actions that will put things in order.



Marketing plan
Marketing plan


One last thing remained: How can the company judge this plan right or wrong, that is, when and how to say that this plan is appropriate or not?


The best way out of this impasse is for senior management to compare the many plans that have been submitted to it, to discover the outlines and commonalities among them, and to make the necessary adjustments to them before actual adoption.


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