All Internet users in most countries of the world use Facebook for marketing, as it is the third most visited site on the Internet every day
This is why Facebook is at the forefront of social media sites, and entire industries and companies depend on it.
Types of Facebook Marketing
There are two types of Facebook marketing, paid and free.
First: paid marketing
It is the ability to do marketing through funded ads, as it is through these ads that the marketer can market his products through Facebook pages.
Or doing advertising campaigns on Facebook, through the funded ads provided by Facebook.
And advertising campaigns on Facebook have many goals that the marketer seeks to achieve through these ads.
Where the number of followers is achieved through marketing and promotion of page posts, videos and images in order to attract viewers to interact with the advertisement by writing a comment or sharing the post or clicking on Follow the page and like it.
There are other types of advertising campaigns, such as inviting them to visit a website or collecting a number of targeted accounts, sending mailing flyers and making offers, in order to market them.
Second: Free Marketing
The best Facebook marketing route, especially for medium-sized capital holders.
Through which it is possible to market a product or commodity or provide offers and services, as it is a technical method that achieves the desired goal and is free of charge.
Why is Facebook Marketing one of the most powerful marketing methods:
Because Facebook has about 1.56 billion users on Facebook, it is a huge number for any marketer who wanted to reach the global level in marketing.
The average Facebook user spends about 60 minutes a day, and this is the highest rate among the various social networking sites, so Facebook marketing is one of the most powerful marketing methods.
Facebook has the most powerful database in the world that knows everything about its users, so there are many companies and giant institutions that completely depend on Facebook to make millions of dollars from it.
They also publish marketing plans at the highest level because Facebook has the largest data and analytics power in the world compared to other social media sites.
If you also want to know ways to profit from Facebook, follow this article earn with facebook $100 a day
Determine your goal of marketing on Facebook
In which marketing plan should you specify the goal of it, what do you want from being on Facebook? You must answer this question with the utmost precision inImportant secrets about Facebook marketing order to properly invest your time and effort.
Do you want to get new customers for your company or service? Do you want to sell your products? Or do you want to provide customer service and respond to your followers' inquiries using Facebook?
Do you have a website (whether a content site or an online store) or a YouTube channel, and you want to get free or paid traffic? If this is your goal, then Facebook is your best bet.
The more you choose a specific goal from the previous (and you can specify more than one goal depending on your business), the easier your task will be, especially in determining the type of content that you publish to your followers.
Facebook Marketing Ideas
In this paragraph, we will get to know the best Facebook marketing ideas.
Business page on Facebook
To be successful in Facebook marketing, having a page for your business on Facebook is imperative and it is very similar to having a website.
Users search for any presence of your business on Facebook in order to follow company news, and discover more about your brand and the services or products you offer.
Your presence on Facebook helps in enhancing your brand awareness, introducing your business and attracting more suitable target customers with more than 2 billion users on this platform.
Now it is assumed that you have created a Facebook page for your company, the next step is to know how to manage the page and continue to manage it effectively, and create compelling and attractive content,
And interacting with users on a daily basis to ensure the success of your marketing efforts on the page. You can hand over the page management to a specialist who has the skills to create relevant content, and answer questions
And answering messages if you don't have the time, creating a Facebook business page is a very easy step.
Marketing through Facebook groups
Facebook has added a feature in recent years to the feature of forming a group that includes the largest number of users, who create it according to the desire of each user, and the ads in groups can reach all its participants.
Therefore, it has become dependent on groups in marketing, and you can create a group in the name of the page that you own and market on it and you can reach through these groups to your customers faster and communicate with them.
You can also participate in other groups and promote the posts and your content in them without violating the rules of these groups so that you will not be fired.
Important secrets about Facebook marketing
Communicating the idea through useful content:
You have to work to provide good content by continuing to provide content on your Facebook page, content that provides useful and documentary information that benefits the audience, and you become a reliable source on which to obtain information on topics related to this field.
You can employ ambitious people working within your team on Facebook and they are responsible for managing these pages and providing high-quality content and make your content include pictures and videos that attract people and you can write useful articles and create short messages or provide advice to customers related to the product.
Monitoring Followers:
One of the best marketing methods is to follow up on all customers and communicate with them on an ongoing basis
You can do this through requests to share, like, and comment on the content that you provide, and there must be a team equipped for you to do this that responds directly to all customers such as thank you for following you We are happy to communicate with you always.
And if there is any problem, the response will be like thank you very much for informing us that your problem has reached us and we are working to solve it, and if there are comments that must be admired and a direct response to them.
Presenting interesting and attractive topics:
You must provide interesting and interesting content and topics from customers and diversity in content presentation while linking it to your business.
Continuity and Communication with Clients:
One of the mistakes that many marketers make is that they neglect their Facebook pages and stop publishing and issue content related to their products and not communicate with users. This interruption causes customers to forget about them and gives competitors an opportunity to gain followers.
Focusing on posts that interest your followers and have their interest:
Many marketers fall into marketing on Facebook by providing content that is not related to the audience, their interests, the field, or their desires that they are looking for in your product.
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