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The difference between e-marketing and influencer marketing


The difference between e-marketing and influencer marketing
The difference between e-marketing and influencer marketing

Marketing is a constantly evolving science, and the many of these terms-which are the product of marketing practices in the first place-only reflect the progress in it, among these terms: E-Marketing, Digital Marketing and influencer marketing, and recently there are green marketing, affiliate marketing and so on.

If we are trying to define the difference between e-marketing and influencer marketing, it is because we want to achieve a deeper understanding of both of these concepts. However, we are obliged to approach these differences definitively first; it makes no sense to know the difference between e-marketing and influencer marketing without knowing what each is.

That is what the "ExplanationsPro" will try to do, albeit briefly, as follows..

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E-marketing is the modern, self-contained branch of marketing that arose after the advent of technology, and is also the product of utilizing different technologies in the field of marketing.

E-Marketing includes all marketing efforts that use an electronic device or the internet in general, where companies try to leverage digital channels such as search engines, social networks, email and other websites to connect with existing and potential customers.

E-Marketing helps you reach a larger audience; through different methods and strategies, you can target potential customers who are more likely to buy your product or service.

In addition, it is often more cost-effective than traditional advertising, and enables you to measure success on a daily basis or by the standard you see fit.

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Influencer marketing

Influencer marketing is a branch of e-marketing, which is one of the most specialized marketing practices, and this type of marketing has a long history but we can't tell the whole story in this place, but it is enough to know that it originated after the emergence of various social media, and it was initially free, until things changed dramatically

Marketing influencers is a form of collaboration that happens when you buy your brands with influencers to promote a product, service or campaign.

This type of marketing works effectively because influencers control your target audience, as their followers already trust them and look to them for recommendations.

Once you find an influencer who shares your content relevant and seems suitable for your brand you must then convince him to work with you.

Current estimates suggest that the influencer marketing market could reach between 5 5 billion and1 10 billion by the end of 2020.

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The difference between e-marketing and influencer marketing

We can summarize the difference between e-marketing and influencer marketing as follows:

  • E-marketing more general

It involves marketing via search engines, via email, through social media, and even through the influencers themselves.

It is older than influencer marketing, and the latter is only one of its subsidiaries, but at the same time it is one of the most intelligent and sophisticated marketing practices.


  • Influencer marketing

While E-Marketing is a subjective effort for a company, the basic idea in influencer marketing is to capitalize on the social capital that influencers have; the number of followers on various social media platforms is often in the millions.

A recent study by Clever Real Estate found that 44.7% of internet users in the United States, aged between 18 and 34, purchased an influencer-recommended product or service.

About a third of users surveyed by Adtaxi said they made a purchase after seeing a post from an influencer.

  • Influence in customers is different

But the obvious difference between e-marketing and influencer marketing is evident in the way others are influenced; the former tries to do so through persuasion, intensive and constructive communication with the public, and influencer marketing focuses on influencers ' social capital, fame and confidence.

According to a recent survey of marketers from a variety of industries, 92% said influencer marketing was an effective form of marketing. Brands have long known that consumers are more likely to believe other individuals they trust.

  • Influencer marketing is easier

Although e-marketing is a painstaking effort, Sam Fiorella, partner at Sensei Marketing, stresses that no tool can provide you with the same results as the hard and painstaking work of building a good old society.

But challenging one of the influencers you employ or falling people's trust in them can mean falling people's trust in your brand, and that's a huge loss.

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